The makers of Soft & Precious are proud of our new line of baby care products specifically formulated to meet the needs of African-American or bi-racial children everywhere.

We understand that it takes more than a knowledge of your baby's needs to make a great product. It takes being parents ourselves. So when we formulated Soft & Precious we took great care in creating products that would address the needs of African-American children, yet assure you of being safe, gentle and effective.

Unlike many baby products now available, Soft & Precious is dedicated to providing our children with products that moisturize, soften and condition their delicate hair and skin. All items are researched, tested, and re-tested to provide the highest quality available for your baby's comfort.

Thank you for visiting our website and reading about our entire line of Baby products brought to you by Anika Laboratories.

With our products, we are convinced that your precious bundle of joy can be a Soft & Precious Baby!

African-American mothers everywhere are gleaming with joy over Soft & Precious, a unique line of baby products specifically formulated for their own bundle of joy.

Noticing a major void in baby care toiletries for their babies, ANIKA LABORATORIES of Tampa, Florida created Soft & Precious. The product creator, a proud parent himself, developed Soft & Precious baby products to provide extra moisturizing, extra conditioning and extra gentleness he felt our babies needed. The entire line is a result of years of research and the insight that only comes from being a parent.

The Soft & Precious line offers a wonderful array of pampering hair and skin care products. All are designed to enhance the effectiveness of your baby's own natural oils. All products are researched, tested and re-tested to assure our parents that we promise to provide the highest quality of products available for your baby's comfort. The product's packaging featuring an African American child also helps African-American families identify these products as being specifically designed for them, while instilling in their children a positive self-image.

Soft & Precious creator, ANIKA (Swahili for the Cherished One) LABORATORIES, has a simple philosophy when it comes to developing quality baby care products: Create products they feel good about using on their own children. Soft & Precious baby products are now available throughout the country in many fine retail outlets where skin and hair care products are sold.