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“From Our Family to
The Kennerly Family (founder-Lamont, wife- Roxanne and sons- Austin, Cameron)
understands that it takes more than knowledge of your baby's needs to make a
great product. It takes being parents ourselves. So when Soft & Precious was
formulated we took great care in creating products that would address the needs
of African-American and Bi-Racial children, while assuring parents these
products would be safe, gentle and effective.
Founder & President, Lamont Kennerly
Noticing a major void in
baby care toiletries for their babies, Lamont Kennerly owner of ANIKA
LABORATORIES, which is Swahili for the Cherished One is headquartered in Tampa,
Florida created Soft & Precious Baby Products. The product creator, a proud
parent and family man himself, developed Soft & Precious baby products to
provide extra moisturizing, extra conditioning and extra gentleness he felt our
babies needed. The entire line is a result of years of research and the insight
that only comes from being a parent.
African-American mothers, fathers and caregivers everywhere are gleaming with
joy over Soft & Precious, a unique line of baby products specifically formulated
for their own bundle of joy, and are embracing parenting with a smile.